Crafted with Heritage.
Delivered with Heart.
From the royal city of Jaipur, we bring India's most treasured handcrafted art to your doorstep — one authentic piece at a time.
The Guide Behind Every Handicraft
सारथी · Saarthi
India's Finest Handicrafts, Brought Online
In Sanskrit, Saarthi means charioteer — the trusted guide. Founded in 2015 by Ms. Ruchi Agarwal — a woman entrepreneur from Jaipur — SaarthiOnline was born with one conviction: India's master artisans deserve a global stage.
We are a premium online handicraft store — an art repository that facilitates access to the finest handcrafted products of India. From brass idols and marble décor to meenakari, wooden furniture, crystal trays, and vibrant tapestries, every piece is crafted using time-honoured techniques rooted in Rajasthan's rich cultural heritage.
By means of the web, we have made an attempt to sustain the livelihood of artisans and to promote and preserve the integrity of Indian craft and culture — for both national and international customers across 51 countries.
Our Journey
From a Dream to a Global Platform
What began as one woman's passion for India's craft traditions has grown into a thriving platform connecting skilled artisans with homes across the world.
Sanskrit: Saratha — "One with a Chariot / Charioteer"
Charioteer of Partha (Arjuna)
The Story Behind Our Name
Guided by a Timeless Legacy
Our name draws its soul from the ancient Indian epic of the Mahabharata — where Lord Krishna became Arjuna's Saarthi (charioteer), guiding not just the chariot, but offering timeless wisdom on duty, dharma, and righteous purpose.
The full brand name Paartha Saarthi® — meaning "the charioteer of Partha" — reflects our philosophy: to be your reliable companion, leading you toward pieces that carry history, craftsmanship, and meaning.
Every product we curate is chosen with this spirit — authenticity over imitation, purpose over quantity, and the artisan's story over the product's price tag.
What Drives Us
More Than a Store.
A Movement.
SAARTHI is a premium online handicraft store — an art repository that facilitates access to the finest handcrafted products of India. We were born with a vision to nurture artisans, protect endangered art forms, and make authentic handmade goods available at honest prices.
Through our platform, artisans receive the recognition they deserve, which in turn boosts their enthusiasm and creativity. We are showcasing the most fascinating traditional Indian handicrafts — sculptures, home décor, devotional items, accessories, and gifting — to the world at large.
We focus on both national and international audiences, creating emotional value through the stories behind each piece and the culture it preserves.
Our Ambition
"Preserving India's
Handmade Heritage"
While Rajasthan's traditional craftsmanship remains our foundation, we are investing in technology, global reach, and modern e-commerce to help Indian artisans reach more homes around the world.
We are building a future where a master artisan's work — whether in brass, marble, meenakari, or German silver — can be loved in London, cherished in Los Angeles, and admired in Lagos.
Authenticity First
Every product is verified handmade, sourced directly from artisan families in Jaipur. No machine-made substitutes. Ever.
Browse Authentic Products →Artisan Empowerment
We sustain artisan livelihoods by creating a direct channel between skilled hands and your home — fair, transparent, and respectful.
Meet Our Artisans →Global Reach
51 countries and growing. We handle international shipping, customs, and premium packaging so your piece arrives perfectly.
We Ship Worldwide →The Value of Craft
Why Handmade
Costs More
In a world of mass production, a handmade piece stands apart. Here's what goes into every product that leaves a Jaipur artisan's workshop — and why it's worth every rupee.
Time & Dedication
A single brass idol takes 3–7 days of skilled labour. Meenakari boxes require weeks of delicate enamel work. Quality cannot be rushed.
Generations of Skill
Our artisans inherit techniques passed down across generations — mastery that takes decades and cannot be replicated by any factory.
Premium Raw Materials
Pure brass, genuine marble, fine German silver, natural pigments — quality materials, no shortcuts, no compromises.
Zero Mass Production
Every piece is unique. Minor variations in colour or texture are proof that human hands, not machines, created yours.
"Each imperfection tells a story no machine ever could."
— A Jaipur ArtisanTrusted Globally
Recognised Across
Leading Platforms
Our quality speaks for itself — verified by thousands of customers on India's and the world's most trusted marketplaces
Amazon India ↗
4-star top-quality store · Amazon Top Seller · Enrolled in FBA & MFN for fast domestic and global fulfillment
Etsy Global ↗
Perfect 5-star rating from international buyers across UK, USA, Canada, Australia, and Europe
Google Reviews ↗
4.9-star rating — ranked as Rajasthan's top handicraft décor online brand store on Google Search
Real Customers. Real Homes.
Loved Across the World
From living rooms in London to prayer spaces in Los Angeles — our craft travels far
"The marble Ganesh idol is absolutely stunning. The detail, the finish — it's clear a true craftsman made this. It now sits as the centrepiece of our home."
"Ordered meenakari items for Diwali in London. The packaging was gorgeous, delivery fast, and every guest asked where they were from. Already re-ordered."
"What struck me was the packaging — items wrapped in velvet, nested in a beautiful box. You can feel the care in every step. Truly premium. Thankyou SAARTHI"
Stay Connected
Follow the Craft Journey
Behind-the-scenes from our Jaipur workshops, new arrivals, artisan spotlights & more
Join Our WhatsApp Community
First access to new arrivals, exclusive stories & behind-the-scenes craft from Jaipur
We also have a WhatsApp Group for our regular customersStart Your Journey
Bring a Piece of Rajasthan
Into Your Home
Explore over 850 handcrafted products — each one a story, each one unique.
Use code WELCOME10 for 10% off your first order. Free shipping above ₹999.
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